Download PDF of NetworkWorld Case Study
Network World, the leading online resource for network IT executives, launched its new online look and structure, designed by Ceonex and based on an intensive and unique usability study by Ceonex's research division, Quantemo.
Quantemo is a state-of-the-art research method that moves beyond traditional usability studies to provide an understanding of the emotional responses, positive or negative, that a site provokes in a user as well as the mental effort required to interact with that site.
"This methodology allows for the observation of what the viewer actually ‘does' in conjunction with what the viewer feels and with what is actually being reported when surveyed," said Theodore Agranat, CEO of Ceonex. "By utilizing Quantemo, a researcher is able to compensate for the research bias experienced with most methodologies when participants try to be nice or helpful. The result is that you get information you can actually count on to deliver a better web site."
Ceonex took its findings from the Quantemo study to help develop a site for NetworkWorld that aids in engaging its target audience, enticing visitors to stay longer and read more, and providing a positive user experience that encourages readers to visit again and again.
Purpose
Intensely devoted to their readership and business partners, NetworkWorld was determined to provide a rich and engaging online experience—but needed to know what changes to make to accomplish this.
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Process
The Quantemo study for NetworkWorld was based on a proprietary process developed by Ceonex. Methods of data collection, data analysis and participant selection were developed to maximize the study results.
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Insights and Solution
Ceonex’s Quantemo study findings offered a large number of insights about how visitors interact with the NetworkWorld site—and how they wanted to interact with it. With these insights, Ceonex created a design that helped NetworkWorld engage its target audience more than ever before.
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Results
Immediately after launching the new NetworkWorld.com design, the IT publisher reported receiving a large amount of positive feedback from users. More results will be released and reported on by end of Q2, 2006.
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