The Corporate Voice

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How can a Company transfer its Corporate Identity into its products?  [1] [2] [3] [4] [5] [6] [7] Communicate Corporate Identity Through Product Identity

The first step is to get a thorough understanding of the corporate voice is refining the brand's and/or company's identity (history, philosophy, vision, mission, and personality), its image and its strategies.

Next, the ideas and attributes mentioned above need to be translated into a design, or brand language.

Ideas language (design)

When a brand language is agreed upon, the last step is to transfer this language to products.

Language products

Some companies rely entirely on their products when it comes to expressing their core values. Properties like "seriousness", "creativity", "user friendliness", or even "market leader" must be conveyed carefully through the web pages' overall design and structure.

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