Successful Digital Solutions

We have been providing internet consulting, web development, web design, branding, system integration and many other scalable business solutions for B2B, B2C and B2E since 1998.

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Prospect: Corporate Identity

  • Establishing a conceptual and visual identity that corresponds to the defined direction of the company.
  • Ensuring consistency across all media.
  • Establishing corporate guidelines for cohesiveness of any future developments.

Corporate Identity Details

Establishing a conceptual and visual identity is vital to creating an effective corporate identity. Your image must relate to your product or service offerings. A business that sells hot dogs will have a more effective image and identity using elongated rounded rectangles in its imagery than using triangles and squares. Maroons, browns and yellows would be more effective than greens and blues.

Once established, the imagery should be consistent across all forms of media. The colors, shapes and symbols should be universally identifiable regardless if it appears on television, in a magazine or on the web. McDonalds and Burger King are great examples of effective imagery across media platforms. They both consistently use logos, color schemes and shapes across their television commercials, printed materials and websites. This consistency builds their corporate identity and allows viewers of these mediums to readily identify their brands.

Guidelines should be set to ensure consistent use of corporate imagery across mediums. These guidelines should define logos, fonts, layout, colors, slogans and more. These guidelines should govern proper usage of corporate identity materials in letterheads, newsletters, brochures, web sites, videos, and more. These guidelines should be revisited and revised periodically to ensure effective and comprehensive use. This allows the corporate identity to easily adapt to new products and campaigns in the future.

prospect

WHAT OUR CLIENTS ARE
SAYING ABOUT OUR WORK

PixelBrick (Ceonex, Inc.) stayed on schedule and on budget... to release the project ahead of schedule! We look forward to working with PixelBrick (Ceonex, Inc.) on future projects.

Keith Gill,
Vice President,
Marketel Systems LTD.

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...outstanding design work and timely implementation...a fabulous website that accurately captures both our mission and spirit...

W. Michael Draper,
CTO
NetworkWorld, Inc.

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We are headquartered in Swampscott, MA. Another office is located in North Adams, MA. We also have a large national and international client list, and are well prepared to serve clients anywhere.
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