Inquiries

Inquiries regarding Berkshire Life’s products and services have doubled since the release of the new site. This increase in inquiries is expected to continue with time, and will almost certainly be followed by a marked boost in customer conversion. Solutions such as user paths, increased navigation, and of course the presentation of many opportunities to interact with Berkshire Life have contributed to this result.

Seach engine rankings

Our initial Search Engine Optimization (SEO) work has already proved invaluable to Berkshire Life’s rankings on many search engines. They have gained the coveted "number one" position in Google for the search term "disability insurance company" and have made significant gains for the phrases "personal disability insurance," "personal DI," and "business DI". Results on other search terms are expected to increase over time.

 Inquiries doubled

 #1 Ranking on key search terms

Traffic

Berkshire Life reports that traffic to the site has tripled since its release. We attribute the increase in traffic to the improvement in search engine rankings for highly relevant keyword searches. Traffic has also been increased due to a jump in brand awareness, which has been enormously bolstered by the memorable experience the site provides.

Visitor behavior

Logs not only show a 50% increase in repeat visitors, they demonstrate that visitors are spending more time on the site and viewing more pages. Logs from September 2003 and January 2004 show that the average number of pages viewed by each visitor has doubled in the past few months - a clear testament to an engaging, immersive and highly navigable site.

 Traffic tripled

 Average page views per visitor increased