10. – Make Use of a Sitemap

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9. – Monitor your content, keywords, and listings often  [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

It's wise to have the sitemap page linked to from every other page in the site, or at the least from important high-level category pages and the home page. The sitemap should, ideally, offer links to all of the site's internal pages. However, if more than 100-150 pages exist on the site, a wiser system is to create a sitemap that will link to all of the category level pages, so that no page in a site is more than 2 clicks from the home page. For exceptionally large sites, the rule can be expanded to 3 clicks from the home page.

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