5. – Use a simple, yet well-written and concise URL

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4. - Submit Your URL  [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 6. – Have Relevant Content

The URL of a document should ideally be as descriptive and brief as possible. If, for example, your site's structure has several levels of files and navigation, the URL should reflect this with folders and subfolders. Individual page's URLs should also be descriptive without being overly lengthy, so that a visitor who sees only the URL could have a good idea of what to expect on the page. For example, a URL such as http://www.yoursite.com/site_map.html is much more search-engine friendly (and user-friendly as well) than a URL such as http://www.yoursite.com/sm.html or even http://www.yoursite.com/542879.asp.

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