Solution

Challenge  [1] [2] [3] [4] Results

Architecture

A good site architecture structures content in a fashion that allows for effective online delivery. Some of the components we addressed in Berkshire Life’s project included:

Navigation

The foundation of any site, an effective navigation structure allows users to quickly find what they are looking for. Ceonex refocused Berkshire Life's navigation to allow visitors to seamlessly move through the site, focusing on the message and content rather than negotiating confusing menu options.

Layout of products

Presenting products in a well-organized and positive fashion encourages users to focus on learning the benefits of each product. Popular products were chosen for feature display, and combined with supporting imagery to help users identify with and locate their relevant policy.

Layout of home page

First impressions are lasting impressions: the home page must be a launch point from which a visitor can learn about Berkshire Life and potentially convert to a customer. The home page layout was carefully planned to display the most critical information and value proposition in an effective visual format.

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