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Berkshire Life
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Usability
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Berkshire Life Case Study


 

Industry: Disability Insurance
Site: http://www.theberkshire.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.

Client quote:

"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"

- John Broderick
Creative Director
Berkshire Life

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Solution

 Challenge  [1] [2] [3] [4] Results
Usability

Steve Krug said it best: "Don't make me think!"

An easy-to-use website offers a positive user experience, allows visitors to focus on evaluating the product instead of searching for information, and suggests the company is easy to work with in every respect. Ceonex worked to ensure the Berkshire Life site was extremely usable from many perspectives. Here are just some of the usability features we implemented:

Navigation and orientation features
Breadcrumbs
Photographic orientation cues
Multiple user paths
Color coding
Site map
Audience tools
Insurance glossary
Agent finder
Quick contact form
Anticipatory and digestible content
Product highlights
Industry comparison chart
FAQ section
Download time management
User-initiated animations
Maximized text, minimized graphics
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