Solution

Challenge  [1] [2] [3] [4] Results

Brand awareness

The brand positioning for Berkshire Life's site was carefully crafted based on the emotional and practical needs of an audience considering disability insurance.

The overall brand impression for the site is one of stability in an instable world, and of helping those who need help. Berkshire Life is the support system and safety net for policyholders and their families.

After appropriate positioning of the brand, the goal is to raise brand awareness. The redesign of Berkshire Life's site has succeeded in this regard by creating a highly positive company image and a tremendous visual impact. Word-of-mouth advertising is bolstered by this memorable experience and impression offered by the site as a whole, and particularly with the advanced animated presentation that is completely unique in the insurance industry.

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