Solution

Challenge  [1] [2] [3] [4] Results

Interactivity

Interactivity offers an opportunity to engage visitors to an extent that far exceeds static content. By offering user-initiated presentations, Berkshire Life provides an immersive and extremely memorable user experience.

The main animated presentation (which may be launched by visiting http://www.theberkshire.com and clicking "Play Presentation") offers a breathtaking visual production, with core messages and value propositions underlined by a comforting backdrop of nature and families.

On inner pages, shorter presentations can be initiated by clicking on the header images. With these smaller presentations, Berkshire Life receives a chance to communicate their message while offering unexpected and fun "surprises" to visitors. With the user-initiated launch, visitors retain control of their online experience with Berkshire Life.

We have enjoyed developing these presentations so much, and Berkshire Life has been so pleased with their results, that more presentations are being planned for the future!

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